Chinese brands tap Hollywood in quest to go global

When Iron Man 3 is released this spring, moviegoers eager to see the latest adventures of Robert Downey Jr’s playboy superhero may catch a glimpse of a 110in TV screen made by Chinese consumer electronics company TCL.  TCL is one of a growing number of Chinese corporations using Hollywood’s marketing machine to promote their products to a global audience. My latest story for BBC News.

 

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